Dubai records 38% growth in travel bookings

Wego, a company specializing in the online travel services sector, confirmed that Dubai continues to consolidate its position as one of the most prominent tourist destinations in the world, with strong growth in demand for visits during the current winter season, noting that during the period from October 1 to November 18, 2025, reservations to Dubai recorded an increase of 38%, compared to the same period last year.

Mamoun Humaidan, CEO of Wego, told Emirates Today: “Wego data indicates that India tops the list of countries in terms of the number of searches on the Emirates during the month of November, representing 30% of the total market share, followed by Egypt with 13.4%, and Saudi Arabia with 12.3%. Countries such as Pakistan and the United States have also witnessed remarkable growth rates, indicating a significant increase in demand for travel from these markets.”

He added: “Jordan, Kuwait, the Philippines, Morocco, and Bahrain also emerged among the top 10 countries in searches and reservations.” He explained that this rapid growth reflects a clear shift in traveler trends, as users from these countries search for more distinctive travel experiences, and shows the extent of the impact of strategic partnerships and technology integration in attracting diverse segments of travelers around the world.

Humaidan explained, “During the winter season, Dubai offers a variety of activities that meet different tastes and age groups. Desert activities on offer include safaris in the Al Qudra Desert, sand boarding, attending falconry shows and Bedouin dinners under the stars. As for marine activities, visitors can enjoy yacht tours, diving, sailing in Dubai Marina and Palm Jumeirah, or watch the sunset from Dubai Creek.

He stated that in the winter season, Dubai turns into a destination full of international offers and events that make it the capital of tourism and entertainment in the region. This season witnesses the launch of the Dubai Shopping Festival, which takes place between the months of December and January, and is considered one of the largest shopping festivals in the world, as it offers discounts of up to 75% in major centers, in addition to music shows, fireworks, and daily raffles.

Humaidan continued: “Dubai is one of the most prominent tourist destinations in the world, as it has been able to combine Arab authenticity and global modernity in one integrated experience. The emirate has elements that make it a prominent destination, according to reports from the Department of Economy and Tourism in Dubai. The emirate received more than 18.7 million international visitors during the year 2024, an increase of 9% compared to the previous year, and the hotel occupancy rate reached more than 80%, which is one of the highest rates in the world.

He said: “Dubai is distinguished by its modern infrastructure, which includes Dubai International Airport, one of the busiest airports that connects the continents, in addition to an advanced transportation network that includes the metro, tram, and smart buses. The emirate is home to more than 800 hotels and resorts, ranging from the most luxurious international brands such as Burj Al Arab and Atlantis, The Palm, to family and economic hotels. It is also considered one of the safest and most stable cities in the world, making it an ideal destination for families and tourists from all countries.”

Humaidan pointed out that “Dubai represents a model of global cultural diversity, as more than 200 nationalities live there, which is reflected in its modern character. This diversity appears in the food, events, and arts that the city embraces throughout the year. In addition to its innovative projects such as the Museum of the Future, Ain Dubai and Al Seef District, the emirate continues to develop sustainability initiatives to become a leading destination in responsible and smart tourism.”

. India tops the list of countries in terms of the number of searches on the UAE during the month of November.