Influencer Headquarters and Amazon Announce "Amazon incubator for content creators" To enable them to launch and expand their own products

Dubai, January 11, 2017 – The Influencers Headquarters, the first headquarters for influencers in the Emirates and the Middle East, in cooperation with Amazon Ads, announced the “Amazon Incubator for Content Creators”, in order to enable content makers in the Emirates to launch their own products and expand their scope through the Amazon.ae platform.

This came during the signing of the Influencer Headquarters and Amazon Ads a partnership agreement, during the activities of the fourth edition of the One Billion Followers Summit, the largest global summit in the content industry economy, which is organized by the UAE Government Media Office and hosted by the United Arab Emirates over a period of 3 days and concludes today at (Emirates Towers, the Dubai International Financial Center, and the Museum of the Future) in Dubai, under the slogan “Purposeful Content”, with the aim of stimulating innovation in the Emirates, and supporting content makers by enabling them to expand their businesses, and at the same time opening new horizons for revenue generation for Content creators, providing unique products to Amazon.ae customers.

More than 15,000 content creators and influencers and more than 500 speakers, followed by 3.5 billion followers, are participating in the fourth edition of the One Billion Followers Summit.

Amazon’s incubator will provide qualified content creators within the Influencer Headquarters network with end-to-end support, drawing on Amazon’s expertise, infrastructure, and vendor tools. Content creators who meet the initiative’s conditions and who sell their products through Amazon.ae will also be able to list and sell their products through Amazon stores available around the world through the Global Sale Registration Program, which connects them to a network of hundreds of millions of customers.

Participants will receive comprehensive education and guidance that includes the basics of e-commerce, developing product ideas, digital marketing, customer attraction strategies, and building brands in the digital age, in addition to trade opportunities in the fields of games and entertainment.

The program also allows content creators to create their own, customized stores on Amazon.ae, in addition to benefiting from advertising credits from Amazon Ads to enhance visibility and reach wider segments of the audience.

Her Excellency Alia Al Hammadi, Vice President of the UAE Government Media Office and Director of the One Billion Followers Summit, said: “The UAE has established itself as a leading global destination for the content creator economy, and initiatives such as the “Amazon Creator Incubator” exemplify how these visions can be translated into tangible opportunities for content creator entrepreneurs. By enabling content creators to build sustainable digital businesses through Amazon.ae, we are supporting success stories and contributing to the development of a new generation of innovators who will help shape the future. Trade and supporting the growth of the digital economy in the UAE.

“The creator economy is entering a transformational phase where the power of influence meets innovation,” said Ryan Krakey, general manager of Amazon Ads, Europe, Middle East, Africa and Southeast Asia. “Creators are best able to understand their audiences, what truly resonates with them, what they are missing, and what their communities really want.”

He added: “Amazon Content Creators Incubator” comes to bridge the gap between these unique visions and commercial success. We are proud to cooperate with Influencer Headquarters to provide the necessary support to content creators in the UAE, and transform their creative visions into thriving businesses that serve millions of customers through Amazon.ae.

The “Amazon Content Creators Incubator” initiative strengthens the UAE’s position as a leading global center for the content creators’ economy, and transforms creative ideas into viable and sustainable projects and businesses.

The Amazon Creator Incubator will enable content creators to turn their ideas into real products available to Amazon.ae customers, and leverage Amazon.ae insights and the power of e-commerce to reach millions of online shoppers and expand their business.

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