Dubai Festivals and Retail and Al-Futtaim enhance family experiences through an initiative "One family"
Dubai, April 22 / WAM / The Dubai Festivals and Retail Establishment, in partnership with Al-Futtaim Group, launched the “One Family” initiative, which offers an integrated system of experiences and activities across multiple sectors, including retail, automobiles, real estate, healthcare, financial services, in addition to education.
The Foundation is leading this cooperation within the framework of its role in developing the commercial and tourism sectors and enhancing Dubai’s position as a global destination for family events and experiences. The initiative contributes to supporting the goals of the Year of the Family in the UAE by providing quality programs that enhance community cohesion.
Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Corporation, affiliated with the Department of Economy and Tourism in Dubai, stressed that the initiative represents a model of cooperation between the government and private sectors in a way that supports the quality of life and consolidates the concept of shared experiences for families, noting that the Corporation continues to launch innovative initiatives that contribute to stimulating economic activity and providing integrated experiences for residents and visitors.
The initiative is managed through the “Blue” application, which provides a single family card that provides access to a wide range of benefits and services within a unified platform, which enhances ease of use and encourages families to take advantage of the various offers.
The initiative includes a renewed annual program of entertainment and awareness-raising activities, such as interactive family days, free health examinations, and digital safety lectures, in addition to seasonal campaigns, most notably preparing for the return to school, which reflects the commitment of the Dubai Festivals and Retail Corporation to support community initiatives and enhance Dubai’s position as a family-friendly city.
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