– Enhancing creativity "Enrichment" Cultural partner in the Misk Global Forum 2025
Enriching the cultural partner at the Misk Global Forum 2025 under the slogan: "With youth creativity"
The King Abdulaziz Center for World Culture (Ithra) – an initiative of Saudi Aramco – participated as a cultural partner in the Misk Global Forum 2025 in the non-profit Mohammed bin Salman City "Misk city" In Riyadh, under the slogan: "With youth creativity" During the days of November 19 and 20, 2025 AD, Ithra’s participation came to embody the role of culture and creativity in shaping new energy that supports development and shapes a more innovative future, confirming Aramco’s approach to investing in knowledge as a strategic path for sustainable development.
The director of the King Abdulaziz Center for World Culture (Ithra), in charge Musab Al-Saran, said that the center’s participation in the Misk Global Forum 2025 as a cultural partner comes from Ithra’s role represented by In promoting aspects of cultural exchange and to empower young people and invest in their energies; To build bridges of communication between institutions and individuals"
Noting the importance of creating pioneering thought that feeds into the process of community development, because of its impact on cultural industries.
Al-Sarran expressed his pride and pride in the Ithra Center’s participation in the Misk Global Forum as a cultural partner, as the forum reflects the features of the visions and aspirations of young people to highlight the power of the concepts of innovation and cooperation at the level of youth initiatives as major drivers for shaping a sustainable and transformative future.
During the forum, the Vice President represented the business Communication and Corporate Citizenship at Saudi Aramco Hussein Hanbaza Aramco and Ithraa in a dialogue session entitled: "Engines of creative culture" It brought him together with Grigory Lavrov, vice president of the company "Warner Bros. Discovery"The session discussed the relationship between culture, identity and creativity, and the role of cultural institutions in transforming societal values into innovative energies that enrich the future of societies. The session also highlighted the pioneering role played by Saudi Aramco in shaping the future generation through investment in education, research and culture.
While the forum witnessed the participation of the Director of Programs in Ithra. "Noura Al-Zamil" Within a dialogue session, she highlighted the role of creativity in shaping the future, stressing the importance of creating platforms that allow young people to create their own stories and present their vision to the world.
While Ithra’s participation in the forum reflected an integrated model that combines the strength of industry and the depth of culture, and confirms that Saudi ambition is capable of leading global transformation, Al-Zamil concluded the session by stressing that culture is a future created by Saudi Arabia with its awareness, identity, and the creativity of its youth.
The forum formed a pioneering international platform that brought together Leaders, innovators and change makers from around the world, with the participation of more than 1,200 speakers from more than 130 countries, thus forming a global meeting point that celebrated dialogue and the exchange of ideas, thus emphasizing the role of youth in shaping the future.
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