The “Dubai Fitness Challenge” reveals its new visual identity

In the context of preparations to host the ninth session of the “Dubai Fitness Challenge”, a special meeting was held during which the date of the start of the 2025 session was revealed, which will continue for a full month starting from the date of November 1 to the thirtieth of the same month, where the event comes this year during the “Year of Society” in the UAE, and during the meeting thanks to government agencies, schools, companies, sponsors, fitness centers and local communities that contributed to the success of this The annual event.

Likewise, the new visual identity of this leading initiative in the field of fitness was revealed during the meeting, which was an occasion to celebrate the positive impact of Dubai Fitness’s challenge on the health of the city’s residents and visitors, in confirmation of the distinguished position that Dubai and its society enjoyed as one of the most active cities in the world and interest in the quality of life and motivation to adopt sport as a way of life.

During the ceremony, Khalfan Belhoul, Vice President of Dubai Sports Council and CEO of the Dubai Future Foundation, thanked each individual, a government destination, partner and supporter who contributed to the success of the Dubai Fitness Challenge, indicating that more than 13 million people participated in its previous eight sessions.

He emphasized that the support of the wise and concerted efforts and the awareness of the Dubai community is one of the most important reasons for preserving the “Dubai Fitness Challenge” initiative to achieve successive successes since it was launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense, and Chairman of the Executive Council of Dubai, in 2017, to make Dubai one of the most active cities in the world, as the continuous success of the initiative contributes to achieving the target of the Dubai Economic Agency D33, to make Dubai a leading world city for business and entertainment.

Commenting on the sustainable impact of the Dubai Fitness Challenge, Khalfan Belhoul said: “The Dubai Fitness Challenge achieved great success thanks to the support and care of the wise leadership and the passion of our society to sport and its commitment to its practice. Since its inception in 2017, the Dubai Fitness Challenge has become a sports tradition of Dubai residents and visitors, and has contributed to the city’s transformation into a global sports center. With the announcement of 2025 years of society in the UAE, this year’s session is due to the gathering of friends, families and various entities to achieve their common goal of adopting a healthier and more active lifestyle. ”

The beginning of the Dubai Fitness Challenge to inspire Dubai residents and visitors to adhere to 30 minutes of activity daily over a period of 30 days, and soon developed into a sports celebration at the city level, which was launched and preserved by Dubai societies. In each of its sessions, the participation increased at a significant rate of 200%, as this initiative brought together individuals of all ages and nationalities, which strengthened the practice of physical activity between members of society, and urged them to adopt a healthier and more active lifestyle.

New visual identity
During the event, Ahmed Al -Khaja, Executive Director of the Dubai Festival and Retail Corporation, revealed the new visual identity of the Dubai Fitness Challenge, which highlights the great development of the initiative and its positive impact on the city and local communities. The new slogan, in its vibrant colors and dynamic lines, embodies the acceptance of the inspiring and comprehensive challenge adopted by the Dubai community.

Commenting on the development of this unique societal sporting event, he said: “The change made by the Dubai Fitness Challenge in our city and our societies is very inspiring, as it helped the residents of the emirate and its visitors to adopt a healthier and more active lifestyle. This challenge confirms everyone’s commitment to turning ambition into a tangible reality, building a healthier and more connected society, in implementation of the directives and vision of the wise leadership, and in a way that contributes to achieving the strategic goal aimed at making Dubai the best city in the world to live, work and visit, while the advanced identity of the challenge is embodied to inspire millions towards a more active life.
He added: «The ninth session of the Dubai Fitness Challenge represents a new step towards improving the well -being of society and upgrading the quality of life, reflecting the ambitious vision, embodying our aspirations for a brighter, healthy and happier future, and enhances the position of the leading emirate on the global scene.

In conjunction with the announcement of the new visual identity of the Dubai Fitness Challenge, its activities agenda for 2025, which includes 30 days of free activities and events, lessons and villages of fitness, and community centers, which aim to turn Dubai into a physical activity center, and help the community to adopt a healthier lifestyle.